BBQ Taxi

Developed a complete service and brand experience for a street-food business, combining customer research, branding, packaging, and operational strategy.

Year

2025

Scope

Service Design • Branding • Business Strategy

Client

BBQ Taxi

Duration

2 weeks

Designed a scalable brand and service model for a mobile BBQ business, considering both customer experience and operational efficiency.

Challenge

Create a memorable food experience while maintaining consistency across multiple locations and delivery channels.

Solution

Produced a comprehensive identity system including branding, packaging, customer journeys, loyalty concepts, service blueprints, and marketing strategy.